Top 5 Social Apps Performance on Unified Platform in Russia Q3 2022

During the third quarter of 2022, the top five social apps in Russia—TikTok, Likee - Short Video Community, VK: music, video, messenger, Instagram, and zenly - your world—exhibited diverse performance trends in terms of weekly downloads, revenue, and active users.

TikTok saw a significant spike in weekly revenue, peaking at approximately $48K in mid-August. Weekly downloads remained robust, reaching over 516K in the last week of August, while weekly active users hovered around 40M throughout the quarter.

Likee - Short Video Community experienced a steady increase in weekly revenue, peaking at around $3K in early September. Downloads also increased, with the highest at approximately 237K in mid-September. Active users grew consistently, reaching over 6M by the end of the quarter.

VK: music, video, messenger demonstrated strong weekly revenue, peaking at over $633K in late June. Downloads remained steady, with a slight dip to 146K by the end of September. Active users fluctuated slightly but stayed around 81M for most of the quarter.

Instagram reported modest weekly revenue, peaking at $182 in late August. Downloads were fairly stable, with a peak of 205K in mid-September. Active users saw a decline from 22.7M to 19.5M over the quarter.

zenly - your world had consistent weekly downloads, peaking at approximately 184K in late August. Active users showed a gradual increase, reaching over 5.5M by the end of August.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.